No
Logo
av Naomi Klein (Amazon.com)
Hand-To-Brand-Combat:
A Profile Of Naomi Klein
av Katharine Viner,
Guardian/Common Dreams 000923
"As a populariser
of the movement's arguments, does Klein consider herself an
activist or a journalist? "I see myself as an activist journalist,"
she says. "I became a journalist because I'm not comfortable
being an activist. I hate crowds - I know, great irony - and
I'm physically incapable of chanting. I'm always slightly detached,
so I write about it to feel more comfortable."
Welcome
to NoLogo.org!
av Naomi Klein
"This site is
not run by a book publisher. It is not run by some shadowy
No Logo Organization - no such entity exists. It's not even
run by me, not exactly. It is a brand extension of an anti-branding
book. What we decided was that we needed a site that would
be a living portal to the movements in the book, which of
course are evolving and expanding all the time. Mostly, we
wanted a place where readers and researchers interested in
these issues could talk directly to one another, rather than
going through me. We also wanted to challenge the absurd media
perception that I am "the voice of the movement," and instead
provide a small glimpse of the range of campaigns, issues
and organizations that make up this powerful activist network."
Nu
är det nog!
av Naomi Klein, Aftonbladet 010905
"Om en rörelse som egentligen är tusentals - och
om människor över hela världen som kämpar
för att få tillbaka makten över sina liv."
Marketing
values: Rising to the No Logo challenge
av Paul Marsden, Brand Genetics/University of Sussex 2002
"Three evolving consumer meta-trends, including the vociferous
NO LOGO trend, threaten to blow away traditional marketing.
The post-modern malaise: ‘I buy, therefore I am’, and ‘To
buy is to be perceived’ no longer washes with the brand savvy
buyer. Instead, it is the marketing medicine that is being
increasingly diagnosed as the disease: Brands seen as mental
pollutants, brand managers as brand pimps pushing their psycho-effluent
of hype, spin and lies to the last of the brand whores, attempting
to sucker them with their message ‘I have something to ease
your pain’.
The deferential consumer, conditioned to salivate upon being
buzzed by brands, has been buried along with the golden era
of marketing. So how should we as marketers respond to the
new market reality? To answer this, the marketing dilemma
of the 21st Century, it is instructive to focus on how consumers
are responding to three defining Meta-Trends of contemporary
consumer society; NO LOGO, OVERLOAD and FASTER."
Naomi
Kleins naivitet
av Per Henriksson, Yelah 020313
"Tyvärr tar hon inte steget fullt ut och lämnar
den individualiserade och fragmentiserade idé- och
livsstilsbaserade synen för en helhetsbaserad antikapitalism.
För Naomi Klein beror inte de problem hon tar upp i boken
på kapitalismen som sådan utan på att det
"globala ekonomiska systemet har gått snett."
Medborgare
- inte konsument
av Ulrika Kärnborg,
DN 011021
"På samma
sätt som människor dyrkar filmstjärnor så
dyrkar de märken. Och på samma sätt som de älskar
att höra om stjärnornas mörka sidor, älskar
de att höra om företagens brutaliteter och smutsiga
hemligheter. Varumärkena är vår tids kändisar.
Det kommer att leda till deras fall, säger Naomi Klein
som ständigt avböjer att föreläsa för
företagsledningar."
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